
Pe Liliana Urziceanu nu o vei găsi într-un birou rigid, ci în mijlocul unei conversații profunde, provocatoare și calde cu un lider care caută să înțeleagă mai bine cine este, ce vrea și cum poate duce echipa sa acolo.
Povestea mea începe în lumea corporatistă – 23 de ani în poziții de top în HR, în industrii diverse: retail, banking, FMCG. De la McDonald’s România, la Praktiker, Brico Depot sau Banca Românească – am creat și implementat strategii de HR care au făcut diferența. Am condus echipe, am sprijinit lideri în reorganizări complexe, am negociat acorduri colective și am fost acolo unde schimbarea cere curaj, empatie și structură. Am avut ocazia să lucrez și să învăț în 3 culturi organizaționale diferite: americană, germană și anglo-saxonă.
Am decis, la un moment dat, că pot oferi mai mult — așa s-a născut Theoxis Consulting, spațiul meu de lucru și de viață.
Fie că ești CEO, manager sau antreprenor, când te afli în fața unei decizii grele, a unei reorganizări, a unei fuziuni sau pur și simplu vrei să crești, ai nevoie de un partener de gândire. Un coach, un consultant, un om care a fost acolo și înțelege nuanțele. Asta sunt eu.
Lucrez cu tine, nu pentru tine. Soluțiile nu sunt scoase din sertar, ci co-create împreună, adaptate contextului tău. Folosesc o combinație de expertiză solidă în HR strategic, instrumente validate internațional (inclusiv evaluare 360, assessment centers, coaching individual și de echipă), intuiție și empatie.
Dezvolt leadership autentic prin programe de coaching individual și de echipă, facilitare, traininguri și supervizare. Pentru mine, leadershipul nu înseamnă control, ci influență, asumare și conștientizare.
Am învățat că oamenii performează când se simt văzuți, înțeleși și provocați. Aduc structura proceselor de HR și în același timp creez spații sigure pentru reflecție și conversații care schimbă perspectiva.
În toate colaborările mele – cu corporații, ONG-uri, rețele de leadership feminin sau echipe executive – mă concentrez pe impactul pe termen lung. Contribui activ la educarea pieței de coaching și HR din România, ca mentor, facilitator și supervizor.
Te invit să ne cunoaștem. Poate nu știi exact ce ai nevoie, dar simți că este momentul pentru o schimbare, pentru o evoluție. Împreună, o putem clarifica.
Contact: welcome@lilianaurziceanu.com

She is the person who inspired me to be balanced, both professionally and personally. Thanks to the coaching sessions with her, I managed to bring thoughts, joy and imagination to the surface and I rediscovered myself.
Gabriela M., Managing Director
As a talent I mention the ability to identify people’s potential and to guide them to its capitalization.
Gabriela H., Dean & COO
Thank you, Liliana! For your time and skills. It’s surely a pleasure working with you, and I hope you keep growing with your coaching and have an impact on women entrepreneurs.
Salley L., Coach and Business Development Officer
For me, you remain the one who managed to shed light on where I didn’t know or didn’t want to look and help me see what motivates me in what I do….
Vali Z., Founding Partner
My co-operation with Liliana has been by far one of my most enriching professional experiences. I have had the chance to directly interact with a top executive HR professional, who never stops transmitting authentic commitment, provides value to the people around, inspires the others to go beyond the ordinary to strive to be extraordinary.
Alina B., Managing Partner
In the person of Liliana, I found an honest human being, with a huge will, with creative ideas and who instills perseverance and desire to tackle barriers and obstacles by asking those key questions, which make you see the solution closer to your own powers.
Madalina D, Economics PhD. Student
Clarity/Clarification-I went from a frustration generated by fiddling, to outlining an articulated plan regarding me personally and also me in relation to others.
Cornel O., Retail Expert
My coaching trip with Liliana felt like boat on smooth waves that was not sailing at random but with a perfect positioning in the wind to reach the desired destination.
Elena M., HR Specialist
She is well versed in business practices in general and HR in particular, she is willing to learn to develop and update them. Serious and tenacious in achieving what she proposes, or assumes.
Lavinia R., CEO&Expert
I discovered a wonderful person with whom I connected very easily, regardless of the topic of discussion. … Always attentive to details, to my way of being and to my needs. I recommend her to all those who are looking for a pragmatic way both to face their blockages and to gain clarity regarding the objectives set.
Maria E., HR Leader
You had the wisdom, talent and ability to make me not feel inferior; you had the patience to listen to me,… you had the ability to think on long term, in perspective and to have patience with me again, so that I can find the solutions myself.
Rodica G., Branch Manager
My collaboration with Liliana was a very fruitful one for me, I managed in a very short time to obtain great results professionally. For me, the biggest benefits were the following: increased productivity, better performance, improved working relationships.
Daniel D., H&S Coordinator
I discovered in her the leader I would have liked to have close by, an open, sensitive person, but at the same time lucid, analytical, dedicated and very well organized. And I really appreciated the fact that her guidance was not limited to my professional activity, but also met my need for personal evolution.
Crînguța M., Purchasing Manager
I managed to push my limits, to discover what I really want to do in the future, to change my job and to learn to be patient with others. I’m glad I did all these things with Liliana.
Ana R, Controlling Analyst
What makes me continue is the feeling of trust and space in which I can manifest without any constraint, without feeling judged and more than that, a space in which I am listened to. You feel she is there for you and you know that she will “press the right buttons at the right time”!
Simona G., Sr.HR Consultant
…. clarification of purpose, objective analytical power and integrity … If I were to get involved in a very complex project, I would love to have someone of your caliber next to me.
Radu S., Managing Partner
Building on leadership, for me it means to continuously explore, learn, develop and cultivate behaviors which lead to performance, growth and fulfillment.
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